About SBO4Sports and SAP

SBO4SPORTS is a UK and Germany-based business, focused on the delivery of SAP sports & entertainment software solutions, including SAP Event Ticketing (SAP ET), SAP Analytics Cloud (SAC), SAP Customer Checkout (CCO) and SAP Business One (SBO). A 40 year SAP Partner and current SAP Gold Partner, SBO is responsible for delivering SAP ET Football Club, Hockey, Handball and Motorsport ticketing partnerships, as well as supporting custom developments via its product development team.

“SBO4SPORTS is a key strategic partner of SAP for the UK market, with a strong track record delivering event ticketing, analytics and business one partnerships utilising SAP’s market leading software.”
Fadi Naoum, SVP Application Innovation - Head of Sports and Entertainment at SAP

SAP is a market leader in end-to-end enterprise application software, database, analytics, intelligent technologies, and experience management.

A top cloud company with 200 million users worldwide, SAP helps businesses of all sizes and in all industries to operate profitably, adapt continuously, and achieve their purpose. SAP is a leading developer of sports and entertainment focused software, which includes SAP Event Ticketing, SAP Analytics Cloud and SAP Sports One player performance software. More about SAP

About Us Big Image
“The SAP Event Ticketing team has worked closely with Uniorg and H2 Management for a number of years, with the combined resource and experience of both businesses ensuring SBO is well-placed to deliver SAP Event Ticketing focused UK partnerships.” Carsten Wohlrath, Senior Product Specialist at SAP

ERP: Business Management

SAP® Business One as a central database enables a 360° overview. An integrated system with all functionalities of an enterprise resource planning system that convince with the flexible expandability and customizability and particularly with the intuitive and individual usability.

  • Finance and controlling
  • Purchase, sales and marketing
  • Integrated CRM with opportunity management, campaign and activity administration
  • Reports and dashboards
  • Widgets and KPIs
  • Drag and relate
  • User defined querries
  • Automated mailing transmission
  • SAP Lumira connection
  • Mobile solution


SAP Analytics Cloud offers an intuitive dashboard displaying reports of your ticketing data and integrated third party data sources in real time.

  • Live data access to your business data
  • Live data access to SAP Event Ticketing
  • Analyses for mobile devices
  • Merge data from multiple sources
  • Simple creation of evaluations

Event Ticketing

SAP Event Ticketing is a completely integrable ticketing software with own responsive online shop and club related data sovereignty.

  • Access control
  • Various ticket media
  • Re-marketing
  • Mixed shopping cart
  • Service and consulting

Customer Checkout

Use the advantages of the connected checkout solution SAP Customer Checkout - online and offline.
  • Cashless payment
  • Mixed shopping cart
  • Individual quick selection
  • central voucher server
  • Time recording
  • Design hardware / durable hardware

Your Contact

Nick Harford
Director Business Development and Project Delivery


Nick Harford

Harriet Claydon
Director, Business Development and Project Delivery


Harriet Claydon