Targeted on Goals!

With the field of „Sports & Entertainment“ SAP SE offers a solution portfolio for organizers and sport clubs. Due to that, the parts of fan loyalty and engagement, team performance and the increase in revenue will be combined in a future-orientated way.

„Don't go to where the puck is. Go to where the puck is going to be!“
Wayne ‚The Big One‘ Gretzky, Canadian Ice-Hockey Player

UNIORG for Sports & Entertainment

The solution SBO4Sports is integrated in SAP Business One and offers, due to its modules, all possibilities to manage a club in a professional, effective and cost-efficient way.

Now you will get targeted support for an increased involvement of fans, the improvement of the club’s controlling and the maximizing of your revenues. By the direct transmission of master data to SAP Business One, you will enjoy a new and easy way to manage your business


and due to SAP HANA even in real time!

About Us Big Image

SAP® Business One - Business Management

SAP® Business One as a central database enables a 360° overview. An integrated system with all functionalities of an enterprise resource planning system that convince with the flexible expandability and customizability and particularly with the intuitive and individual usability.

  • Finance and controlling
  • Purchase, sales and marketing
  • Integrated CRM with opportunity management, campaign and activity administration
  • Reports and dashboards
  • Widgets and KPIs
  • Drag and relate
  • User defined querries
  • Automated mailing transmission
  • SAP Lumira connection
  • Mobile solution

SBO4Sports - Club Administration

The modules of the solution  UNIORG SBO4Sports add all functionalities of a holistic club administration to your SAP Business One system.

  • Sponsors administration
  • Membership administration
  • Licensing

SAP® Event Ticketing - Your Ticketing All-Rounder

SAP Event Ticketing is a completely integrable ticketing software with own responsive online shop and club related data sovereignty.

  • Access control
  • Various ticket media
  • Re-marketing
  • Mixed shopping cart
  • Service and consulting

SAP® Customer Checkout - Your connected Checkout Solution

Use the advantages of the connected checkout solution SAP Customer Checkout - online and offline.
  • Cashless payment
  • Mixed shopping cart
  • Individual quick selection
  • central voucher server
  • Time recording
  • Design hardware / durable hardware

SAP® yC4C - Multistage Marketing Campaign Management

SAP Hybris Cloud for Customer (yC4C) offers a management of your multistage marketing campaigns for your fan engagement.

  • Manage new customer transparently
  • Create multistage campaigns with click-rate-analysis
  • Address established customers ubiquitously
  • Clear cost control
  • Out-of-the-box mobility

sold tickets


club members


top sponsors


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Your Contact

Frank Hoischen
ppa, Head of Sales & Marketing UNIORG Group, SAP Business One

Phone: +49 231 9497-120

Frank Hoischen

Hans-Peter Kreft
Managing Director UNIORG Group

Phone: +49 231 9497-0

Hans-Peter Kreft


Lissaboner Allee 6-8
D-44269 Dortmund
Frank Hoischen
Phone: +49 231 9497-120


Office Augsburg

Gögginger Straße 105 a
D-86179 Augsburg
Peter Beisecker
Phone: +49 821 5999966-300


Office Berlin

Rungestraße 9
D-10179 Berlin
Frank Hoischen
Phone: +49 231 9497-120


Office Chemnitz

Neefestraße 88
D-09116 Chemnitz
Kerstin Adam
Phone: +49 371 6664598-362


Office Walldorf

Altrottstraße 31
D-69190 Walldorf
Frank Hoischen
Phone: +49 231 9497-120